Initio

Initio Parfums Privés is a French niche house built on the idea that scent is an invisible, instinctive force rather than a polite finishing touch.

Founded in Paris in 2015, Initio calls itself a pioneer of "functional" fragrance, working with perfumers to create bold, high-intensity compositions designed to influence mood and confidence rather than simply smell pleasant.

Initio's compositions are intense and unapologetic, so sampling first tells you fast whether the house's high-octane style is for you. Our decants are hand-filled from authentic bottles into premium glass atomizers.