Maison Margiela
Maison Margiela's fragrance line, Replica, bottles specific memories rather than an abstract idea of luxury.
Launched in 2012 as an extension of the fashion house's original 1994 concept of reproducing found garments, each scent in the collection recreates one exact moment, a fireplace in autumn, a walk on a Corsican beach, a jazz club at night, working with perfumers like Dominique Ropion and Daniela Andrier to translate memory into structure.
Because each Replica is built to trigger one very specific, personal recollection, sampling is the fastest way to find out which memory actually resonates with you. Our decants give you the full wearing experience straight from authentic bottles.